Jaguar adverts were taken directly from the streets
Then areas of blurred background were cut to display the normally unnoticed materiality of the adverts, as well as to examine how the car strains those other elements of the brand around itself. The series later served as part of an exhibition, done in collaboration with the local branch of Jaguar Land Rover
flag Big Jaguar Advertisement 189x200 cm, building wrap, 2017
flag Big Jaguar Advertisement 189x200 cm, building wrap, 2017
flag Small Jaguar Advertisement 89x100 cm, building wrap, 2017
flag Big Jaguar Advertisement 189x200 cm, building wrap, 2017
flag Big Jaguar Advertisement 189x200 cm, building wrap, 2017
flag Small Jaguar Advertisement 89x100 cm, building wrap, 2017